A Hungarian scale-up, providing targeted search solutions for thousands of webshops within the Shopify ecosystem, approached us with a critical issue: their post-installation churn rate exceeded 50%.
Through our research, we uncovered user behaviour patterns specific to the Shopify marketplace, analysing how users select applications, their key decision drivers, and preferences.
In our report, we provided recommendations for UX and technical improvements, as well as strategies to bridge communication gaps.
