Theia LAbs

Identifying Barriers to the Growth of Global E-Commerce

Result: Collected valuable market insights that led to a fundamental shift in the original Go-To-Market strategy.

theia-labs.com

north_east
About the project
The company developing an AI-driven Eye Care Analysis software sought our expertise to boost sales in DACH and Arabic markets.

Our market research revealed that the originally assumed customer pains did not exist, requiring a new market approach and customer engagement strategy.

Additionally, we provided medical device regulatory guidance, ensuring the product's market suitability while enabling AI-driven data collection, diagnostic capabilities, and compliance with industry standards.
Go-to-Market
Market Research
Market Research
Product strategy